Tomorrow People beat hundreds of other inbound marketing agencies around the world by having a high ‘Customer Happiness Index’ (CHI), a HubSpot measurement which scores the satisfaction of each agency’s clients on a scale of 0 to 280. Tomorrow People was also recognised for signing up many new clients over the last year.
“HubSpot users with more traffic, leads, subscribers and engagement earn higher CHI scores” said Jeetu Mahtani, HubSpot’s Managing Director, EMEA. “Tomorrow People’s campaigns are engaging customers and driving revenue: hence why their clients score so highly on the happiness index!”
Tomorrow People is a HubSpot gold partner, and carries out inbound and content marketing campaigns for clients based on its 5-step ‘Zoober’ methodology ‘Listen, create, engage, transform, grow’. By helping clients to listen to their online audience’s needs, engaging those customers with great content and constantly measuring and tweaking the approach, Tomorrow People creates a steady pipeline of leads for clients’ sales teams to close.
Without the complex marketing analytics HubSpot software gives Tomorrow People and its clients, this approach would be impossible. Tomorrow People uses HubSpot within all its marketing campaigns for blog and social media traffic analysis, lead generation and management, search engine optimisation and email campaign management. This approach gives clients’ leadership teams complete visibility of their marketing performance from visitor to lead.
“Our rate of growth has been astounding”, said Alistair Norman, Managing Director at Tomorrow People. “We’ve taken on pitches against the biggest agencies with our approach and won - we’re now generating inbound leads for clients as varied as software companies, manufacturers and financial advice firms.
“The inbound approach works - that’s why we’ve created great results and why we’re so passionate about it. But it’s still relatively new here in the UK, so we’re proud to be trailblazers”