Food Packaging Manufacturer Prints Custom Eco-Kraft Deli Paper for Facebook

Sept. 17, 2012 - PRLog -- An effective and comprehensive brand strategy provides businesses with an edge in increasingly competitive markets. Branding is the marketing practice of creating a name, symbol, or design that identifies and differentiates a product from other products. A brand conveys a business’ promise to its customers and promotes the face of its products or services.

Facebook recognizes the importance of branding and has been very purposed in its branding strategies. Today, nearly everyone knows what the lowercase “f” in a blue box represents. Custom Packaging & Products Inc., a food packaging manufacturer based in Southwest Florida, has been engaged to promote Facebook in a very unique way. The company has been tasked with developing and printing Eco-Kraft deli paper (http://www.custompackagingandproducts.com/products/eco-friendly-kraft-paper/) for Facebook’s corporate headquarters restaurant.

“Even large corporations like Facebook are looking for short runs of custom printed deli paper to brand their product,” said RyanVan Horn. “Our products allow companies to purchase the short runs and still be able to brand their products without purchasing the large quantities from the big players in the marketplace.”

CP&P offers a variety of custom printed products that provide brand recognition through customized packaging. “The cornerstone of a business’ brand is its logo. Effectively promoting that logo on food packaging may seem unexpected, but it helps to establish brand equity,” said Van Horn. “Facebook is a company that understands branding and the fact that they are using our products says a lot about our company’s success and ability to meet the specialized needs of our customers.”

Custom Packaging & Products has not only branded numerous events, including the 2010 Winter Olympics and the Southern Ground Music & Food Festival, but they’ve also helped to brand restaurants like Fatburger and now Facebook’s restaurant at their corporate headquarters. They have found a niche by providing short runs of custom printed (branded) food service wrappers which are perfect for restaurants, delis, food trucks, and event promoters.

CP&P has developed three complimentary eBooks, including Branding Today: What Every Restaurant Owner Needs to Know and offers concept to design packaging, specifically developed to help brand a positive image into the minds of their client’s customers.

ABOUT CUSTOM PACKAGING & PRODUCTS:
Custom Packaging & Products, Inc. is a food packaging manufacturer and a family business that was started in 1977 by John Van Horn Sr. and now run by his son Ryan Van Horn. With over 32 years in the paper business, Custom Packaging & Products, Inc is positioned as the only manufacturer of short runs of custom printed food service papers in the United States.

Their #1 goal is customer service and satisfaction. Their main focus is helping the small independent restaurant brand their business with custom printed food wrappers. For more information call (888) 878-0423 or visit their blog at http://www.CustomPackaging.biz.