LeBlanc will demonstrate how to use Video SEO to engage online car buyers, as well as how to use “Video Pre-Roll” to build brand awareness and purchase intent on the web – both of which generate more visibility to a dealership’s website.
According to a Google 2011 Automotive Shopper Study, video ads are the #1 format to connect with car buyers in today’s market. LeBlanc will review a push-pull strategy demonstrating techniques and tips on how dealers can make their videos appear on Page 1 of search engines like Google, Yahoo, and Bing. By using pull (search engine) and push (“Video Pre-Roll”) strategies, dealers will be empowered by learning how these strategies can help build exposure for their dealerships during the estimated 21 hours a month the average car buyer spends watching online videos on their favorite national websites.
Digital Dealer events deliver the largest array of speakers, peer to peer opportunities, and exhibit hall offerings – all carefully designed to impart cutting edge business strategies. With an audience of the industry’s most progressive dealers and managers and the most innovative conference format, Digital Dealer provides the ultimate learning and networking environment.
Car-mercial helps automotive manufacturers, associations, ad agencies and dealerships implement digital marketing campaigns to attract, sell and service more customers profitably. Car-mercial delivers proven strategies to increase traffic, sales and service business through search engine optimization, video search engine optimization and online reputation management. The company has developed a platform for video distribution and optimization via a proprietary algorithm that continually works to achieve the highest possible rankings for the most popular search queries on the top search engines.
Car-mercial is the first company in the world to specialize in the optimization of online TV ads that attract more traffic for less cost than traditional advertising and paid search engine marketing.