Persévérer (PRSVR) Launches New Fashion Brand with Destination 2012 Collection

Sept. 17, 2012 - PRLog -- Chicago, Illinois - New Chicago-based fashion and lifestyle brand, Persévérer (PRSVR) is launching worldwide at http://www.prsvr.com on September 19, 2012. The debut of the Destination 2012 collection consists of hand crafted, outerwear and luggage pieces made of nappa and slaugher free leather (in most cases).

Persévérer considers itself as an “Elevated Lifestyle” brand that caters to anyone from working professionals to jetsetters. The entire company and its staff are built on the principles of Passion, Resilience, Sacrifice, Values and Respect (PRSVR). The unisex line offers every piece in cropped and standard cuts. A protective dust bag and authenticity/care card comes with each purchase to ensure that consumers are getting a quality product.

"When we designed the Destination Lineup we wanted to make pieces that would make people not only look good, but also feel cool. We all have needed an increase in confidence every once and a while, but with the pieces from PRSVR, you won't have to regret your new purchase. We wanted every piece to have the ability to be your new favorite, and help find the James Bond in all of us...but only when you have your favorite new jacket,” said CEO/Designer, Brandon Williamson.

Each piece is unique and offers functionality and versatility. The Destination 2012 collection includes: the “Combination Cycle Jacket” that comes in three colors with zip off sleeves to reveal a vest, the “Leatherman Jacket”, a Pullover with a calf suede body and leather sleeves, the “Turtletop Bomber”, “The Leather Edition” detailing personalized, logo buttons, Luxury Track Pants and the “Apollo”, Ostrich Carrier and “Jim” bags.

PRSVR will primarily be sold online but select pieces will be available at The Archives retail store in Fort Lauderdale (1304 East Las Olas Blvd, Fort Lauderdale, Florida 33301). An exclusive, invite-only launch party will take place in Chicago on October 25, 2012.

To learn more about PRSVR follow on Twitter @PRSVR and on Facebook (https://www.facebook.com/prsvr).

About PRSVR:
Pesévérer (pur suh vuh day) the French translation for persevere or PRSVR (Passion, Resilience, Sacrifice, Values, Respect) is largely based upon the premise of striving to better ones self, while aspiring to inspire others. In launching PRSVR, the initial collection of leather based luggage and outerwear combines themes of style, versatility, and functionality within each piece. Each member of PRSVR strives for the best for their supporters and will continue to do so for those who appreciate the art of luxury.