“ Purchase.ie has never had a large advertising budget and publishing strong and original content optimised for search engine traffic accounts for almost 70% of the visitors to the site every month” Pages on the site already ranks first on google.ie for terms like ‘energy saving products’, ‘water saving’ and even ‘Irish products’ according to Colm Griffin of Purchase.ie
Purchase.ie will write original articles for any business interested in having a feature in the news section. They will also optimise the article in search engines for key terms relevant to the featured business.
“If anyone runs a google search for a term relevant to the article there is a good chance that they will end up reading about the featured business and linking on to that company’s website if they have one “ Griffin added
Since it was established in 2009 Purchase.ie has developed a strong green community network so the articles will also be promoted through their monthly newsletter which goes out to over 6,500 email addresses, their facebook page which has over 2,500 fans and through other social networking sites including twitter, linkedin, stumbleupon and pinterest.
Griffin who worked for over 10 years in the more traditional media outlets of newspapers and television claims that the move to online media has been a huge learning curve but concludes that content is king when it comes to achieving high ranking in search engines relevant to your industry sector.
‘Many Irish companies commit to things such as online directory advertising which from my experience offers little or no return. Some of the companies providing such services are not exactly transparent when it comes to the traffic their sites are getting. Ask them for a Google Analytics Report to back up their claims and they will most likely run a mile from you”
Purchase.ie are completely open and transparent about the numbers of visitors the site is attracting and since the site was re-launched in July 2011 it has attracted in the region of 50,000 visitors and over 200,000 page views.
“While the site is getting a decent amount of traffic what is even more important is the quality of visitor. By optimising the news section articles for search engine terms and promoting them through our already well established and growing green community network the businesses featured are reaching a very targeted audience with their message.” Griffin added
The normal price of this service will be €300 plus VAT per annum but you can avail of an introductory offer price of just €200 plus VAT if you commit before October 31st.
Full details are available to view at http://purchase.ie/