Achieving thousands of followers who are your ideal customers or are able to refer your ideal customers to you IS something worth bragging about. You need to use social media as a tool to help you create connections and achieve expert status.
Creating connections is important and creating connections with the right people is highly important. You should strive for people in your geographical market. If you're selling to the local market in Sacramento, you should create connections with folks in the Sacramento area. These connections should be people who may need your products or services, or will probably refer people to you...people who do need your products or services. Having these high quality connections helps you justify your time and expense with your online marketing campaigns.
Establishing expert status is also important. You are probably not the only person in your field. You have competitors. Some know what they are doing and some don't. Some already have a customer base and work hard to keep their customers happy. It is your job to show people who find you that:
* You are an expert in your field
* You can solve a pain point
* You deserve their business.
Focus your marketing to folks who you feel would be valuable connections and show them why they should do business with you. Amassing thousands of Twitter followers is not as important as amassing hundreds of Twitter followers who are your ideal customers or able to refer your ideal customers to you.
Mark Anthony Germanos uses Internet tools to help your ideal customers find you. Mark is the Social Media Director at YourSEOWizard.com, the premier Sacramento SEO company offering SEO, Internet marketing and social media marketing solutions that get you on page 1. Getting you on page 1 takes a little time, but good things do take time.
"Yes yes yes," you may say, "there are a lot of Internet marketing guys out there. How do I know SEM, SEO and social media will get me on page 1"? YourSEOWizard.com’
Running a successful business isn't as easy as it used to be. The margin of error is smaller. Contract out your SEM, SEO and social media campaigns to an IT solutions provider you can hold accountable and who gets results. Call (916) 752-6767 today. Google "Sacramento SEO Pro" to see SEO strategies that can work for you. Mark is available at (916) 752-6767 and at http://www.yourseowizard.com/