According to the Pew Internet & American Life Project, search engine use among American adult Internet users has grown by more than 20% in the last decade. In fact, on any given day in early 2012, some 59% of Internet users visited a search engine to find information online. Those search engine queries include people looking for local businesses and services, which is why it’s vital for a company like Automotive Concepts to have a Web site that’s full of information and that performs well on search engine results pages. Maintaining an easy-to-find Web site is key to marketing to prospective customers in today’s digital age.
Prospect Genius uses a process known as search engine optimization, or SEO, to improve small business Web sites’ search engine rankings. The higher a site’s search engine ranking, the more likely it is to appear near the top of the results page for relevant queries. Going forward, when Chicago-area vehicle owners query Google, Bing, or Yahoo! using search terms like “car audio and video upgrade,” “motorcycle accessories,”
“Web sites displayed in the top two or three results get more traffic than those sites appearing further down the page or several pages back,” explains Matt Gallo, an SEO expert for Prospect Genius. “Thanks to search engine optimization, we have the ability to push Automotive Concepts closer to those coveted top spots. An improved search engine ranking can lead to more eyes on the company’s Web site, which, in turn, can lead to an influx of new clients.”
Automotive Concepts has been providing car, truck, boat, and motorcycle accessories to the Chicago area since 2008. The business strives to provide expert workmanship with a quick turnaround time.