Westland Limited and Crossword launch Ashwin Sanghi’s ‘THE KRISHNA KEY’

Leading publishing house, Westland Limited and Crossword – India’s leading lifestyle bookstore, launched revered author of thriller fiction – Ashwin Sanghi’s book ‘THE KRISHNA KEY’.
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Sept. 14, 2012 - PRLog -- Leading publishing house, Westland Limited and Crossword – India’s leading lifestyle bookstore, launched revered author of thriller fiction – Ashwin Sanghi’s book ‘THE KRISHNA KEY’. Well known in the Indian literature scene, this is Ashwin’s third book. Also present at the launch was noted columnist and writer Anil Dharker and Bollywood actor Dino Morea.  

The fiction thriller ‘THE KRISHNA KEY’ dates back five thousand years ago, where there came to earth a magical being called Krishna, who brought about innumerable miracles for the good of mankind. Humanity despaired of its fate if the Blue God were to die but was reassured that he would return in a fresh avatar when needed in the eventual Dark Age—the Kaliyug. In modern times, a poor little rich boy grows up believing that he is that final avatar. Only, he is a serial killer. In this heart-stopping tale, the arrival of a murderer who executes his gruesome and brilliantly thought-out schemes in the name of God is the first clue to a sinister conspiracy to expose an ancient secret—Krishna’s priceless legacy to mankind. Historian Ravi Mohan Saini must breathlessly dash from the submerged remains of Dwarka and the mysterious lingam of Somnath to the icy heights of Mount Kailash, in a quest to discover the cryptic location of Krishna’s most prized possession. From the sand-washed ruins of Kalibangan to a Vrindavan temple destroyed by Aurangzeb, Saini must also delve into antiquity to prevent a gross miscarriage of justice. Ashwin Sanghi brings you yet another exhaustively researched whopper of a plot, while providing an incredible alternative interpretation of the Vedic Age that will be relished by conspiracy buffs and thriller-addicts alike.

Gautam Padmanabhan, CEO Westland said, “We at Westland are glad to be associated with Ashwin Sanghi; one of the finest authors we have on board.  We were thrilled with the immense response his first two books received and have been overwhelmed by the pre-hype among readers for his third book, The Krishna Key. We expect Ashwin to surpass expectations.”

Mr. Kinjal Shah, COO, Crossword Bookstores said, “We are delighted to launch Ashwin Sanghi’s latest fiction thriller. All his books have an interesting mix of history and fiction, and ‘The Krishna Key’ that explores ancient secrets of the Vedic age and the Mahabharata, is no exception. We wish him all the best and look forward to many such launches.”


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About the author: Ashwin Sanghi is an entrepreneur by profession, with an MBA in Finance from Yale. Even though he sports a business avatar by day, his nights are devoted to spinning racy thrillers and historical mysteries. The Rozabal Line by Ashwin Sanghi has stayed at the top of the bestseller list since 2009. Chanakya’s Chant, his second book also published by Westland, won the Crossword-Vodafone Award for 2010. Mega-producers UTV has bought the film rights to this book. His debut novel, The Rozabal Line, was a fictional rendition of the intriguing and mythical Jesus in India story. The novel— originally written under his pseudonym Shawn Haigins—went on to become a national bestseller within a year of its release. His second novel, Chanakya’s Chant, a contemporary political thriller with roots in ancient history, was released in India and shot to the #1 spot on the India‐Today bestseller list within eight weeks of its release. It has remained within the Top Five books on virtually all Indian bestseller lists thereafter. UTV has recently acquired the movie rights to Chanakya’s Chant, which shall soon be seen on the big screen.

About Westland: Westland Limited is a subsidiary of Trent Limited, the retail arm of the Tata group, the largest diversified industrial group in India. The group includes EastWest Books and Tranquebar Press. They publish literary as well as commercial fiction and non-fiction, and are engaged in both the publishing and distribution of books. After more than 50 years of experience in import and distribution of major academic and English language trade publications from all over the world, Westland’s focus has shifted to publishing in the last few years. Today, Westland is the fifth-largest English-language trade publisher in India and has published a host of bestsellers.

About Crossword: Crossword is India’s leading bookstore chain, which has pioneered the lifestyle bookstore concept in India. It was ranked the 6th most admired retailer in India by Business World for the year 2006 and was the only book retailer in the top 10. Crossword won the Reid & Taylor Award for Best Retailer of the year – Leisure & Specialty at the India Retail Summit 2005, 2007 & 2009. It won the Retailer of the Year Award - Leisure (Books, Music and Gifts Category) at the Images Retail Awards 2005 & 2007. Crossword received the Federation of Indian Publishers Award for excellence in Publishing for the year 2004 on 18th June 2005 at the hands of Shri Arjun Singh, Minister of Human Resource Development.

Launched in 1992, Crossword currently has 81 stores across 23 cities in the country in Ahmedabad, Amritsar, Bengaluru, Bhopal, Chennai, Delhi, Durgapur, Hyderabad, Indore, Jaipur, Kolkata, Kota, Lucknow, Mumbai, Nashik, Nagpur, Pune, Siliguri, Udaipur, Vadodara Vapi and Vijayawada.
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