PRLog - Sep. 13, 2012 - PLYMOUTH, U.K. -- What is that all about? We all accept this marketing and pay out for it (or spend time on it) again and again because 'that' channel, location, site, poster or add is what everyone else is doing?
This approach is proven if you sell widgets holders to widget makers and your widget holder is x times better,... but who sells widget holders any more?
Marketers have become transfixed on each others activities and will not (or maybe they cannot) see past the needs of the media machines they are so heavily invested in.
The music industry can be used as an example of this in its most obtuse. Even though they know the independents and music file sharers will just find another route to market. These monster marketing vehicles seek out and try to destroy any sign of competition or threat, wasting millions of dollars that would be best invested into the artists who actually hold the key to their survival.
On closer inspection, if we focus on where no one is really looking; in the direction of the Internet super gurus perhaps?
Right under the noses of the corporate billion dollar marketing campaigns, slick social media alliances, coral the power and leverage of the Internet and quietly rake in the millions.
Social Media is less expensive, easier and more relaxed but for some reason most avoid getting to it. Instead of confidently holding court in a smaller niche market the sales pitch and the marketers themselves are stretched out to make the message reach more people while generating less in revenue depleting precious profits,...
Is it time to think again?
Where would you rather be, in a marketing straight jacket or free to zig while others zag?
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