RiechesBaird was selected to create the new company’s brand after a national search and evaluation of the best brand strategy firms in the industry. The firm’s process in developing the new brand involves research and brand strategy, and will create a new corporate identity. RiechesBaird will utilize its’ experience to guide the executive team through the process, leading up to an internal and external launch.
“When we began our effort to select a strategic branding partner, the top priority was to find a company that knows business,” said Alan Chapple, director of corporate communications for Georgia Gulf. “RiechesBaird is a firm that has successfully created a new name, logo and corporate identity for many companies. Their business-to-
“The new brand will help give form and substance to this exciting opportunity to create an entirely new and different kind of company,” said Alan Brew, a principal at RiechesBaird. “The brand will help the new company reinforce its vision of becoming an integrated chemicals and building products powerhouse.”
The branding engagement involves research and brand strategy, name and identity development and a roll-out of the new brand. The RiechesBaird team will be working closely with the executive team in the development of the new company, guiding the executive team through the process, leading up to an internal and external launch.
Atlanta-based Georgia Gulf and Pittsburgh-based PPG announced on July 19, 2012, terms of the deal in which a new company would be formed. The new company will remain in Atlanta, and the combined business is expected to have annual sales of approximately $5 billion.
RiechesBaird, a leader in corporate branding, specializes in building the value of BtoB companies like American Airlines Cargo, Toyota, Sharp, and Linksys, a division of Cisco. With offices in California and New York, they provide local service to their ever-growing group of marquee clients on both coasts.
Known worldwide as a firm that understands the North American market, RiechesBaird has partnered with many of top Asian companies, providing corporate brand positioning and strategy that allows them to successfully set themselves apart from the competition. Huawei Technologies USA joins, Toshiba, Toyota, Hitachi Consulting and Sharp – just to name a few – as Asian companies who have relied on RiechesBaird’
Their success stories helped secure RiechesBaird’
RiechesBaird is internationally recognized as one of the premier brand development firms specializing in business-to-