The objective of the research is to understand females opinion regarding the existing ranges of Bra. This questionnaire was primarily created for the purpose of gaining valuable insight into women point of view regarding the different ways to improve bras. The goal of this online survey is to determine:
• The bra brands that women in the UK buy
• The size of bra worn by respondents
• The different problems experienced by women with underwire bras
• The extra cost that respondents would be ready to pay for a bra with better fit and comfort.
This particular research is of importance to individuals or companies which are in the craft or leisure industry or will be venturing into this market.
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