Stanton’s speech, So Now What? Turn Your Customer Feedback Program into a Profit Center, will highlight recent research detailing the connection between customer satisfaction scores and incremental sales. At Questar, we know measuring customer satisfaction shouldn’t be a casual effort. A poor job leads to companies misplacing their focus, energy and money on issues which don’t directly tie to bottom line sales growth. To turn a customer feedback program into a sophisticated effort, organizations must ensure the program monitors and motivates behaviors that lead to financial success. This presentation will concentrate on how organizations can ensure their customer feedback program won’t be another line item, but a profit center for their brand.
MRA’s Upper Midwest Chapter is committed to the educational and networking needs of its members providing event programming throughout the year to present the evolving findings of the marketing research community. They host various programming events each year. Some are designed to reach a broad general audience, while others are geared specifically to the niche needs of suppliers, corporate researchers, qualitative researchers, quantitative researchers, and those new to the world of marketing research.
About Joe Stanton
Joe Stanton directs all aspects of consulting services, marketing and product strategy for Questar. Previously, he oversaw business development and program design for the Customer Experience Measurement division. Joe combines a deep understanding of the fundamentals of market research and product development with broad experience serving major organizations. He has worked with industry leaders such as Darden Restaurants, Food Lion, Mazda, Panera, Life Time Fitness and Wendy’s International.
For over 25 years, Questar has provided customized employee and customer surveys that reflect the unique culture, vision, and goals of each client. We link the survey results to existing metrics to drive action planning that will ultimately enhance organization performance, productivity and profitability. We provide critical insight and tools to help executive leaders worldwide successfully accomplish their key objectives.
To learn more visit our website at http://www.questarweb.com