The brand’s uniqueness comes in the form of founder Amedeo Fedeli’s expert eye for street art - which is the basis for the content of the eye-catching prints.
The launch collection comprises of a selection of graffiti-print, high-end luxury scarves for the discerning woman and man. Targeted at fashion forward, creative types, Urban Lab also focuses on bringing a fresh approach to the luxury market. Through his skilled use of graffiti internationally, from Budapest to Madrid, from Lisbon to London, Fedeli’s fashionable offerings are like no other.
The personal feature, which sets Urban Lab apart from other luxury brands on the market, is that Fedeli meets and collaborates with many of the artists behind the work that he immortalises in print. There is ample substance behind Urban Lab’s style.
Fedeli’s infectious passion for art, photography, travel and fashion is evident in every aspect of Urban Lab. ‘Growing up I was always in awe of my cousin who was an artisan producing handmade, leather Versace accessories and with my Italian heritage - fashion is in my blood. I wanted to combine this obsession with my love of art, and as much as I love all genres of art, I am most attracted to the imagination, playfulness, and vibrancy of street art, which gives the perfect, bold and unique signature to each of my creations.’
The brand is already stocked at several independent and exclusive boutiques in Europe. In the UK, Urban Lab can be found in Luna & Curious, in their Shoreditch and Sanderson Hotel boutiques as well as in their online catalogue. Urban Lab is also available in Edinburgh’s Arkangel & Felon boutique based in the West End Village, which also has an impressive online presence to boot.
Internationally, Urban Lab is stocked in the eclectic concept boutique Fidji Couture located in the heart of Budapest’s luxury shopping district. These unique boutiques, personally selected by Fedeli himself, provide the perfect setting for Urban Lab’s luxury products.
Leading the current trend of graffiti lux, Fedeli comments, ‘Street art is the oldest form of art, originating from cavemen - we have been creating it as long as mankind has been around. And, with the emergence of world-renowned street artists who bring their clever, thought provoking, and unique work to the mainstream, urban art has now shed some of its negative, bad-boy image and is now seen as highly collectable, fashionable and current. We are one of the few brands that not only works directly with the artists in creating exclusive designs for our collections, but we actively work to support individual artists through tailored, one-off exclusive events to showcase their art to the world.’
Following the release of Urban Lab’s Launch Collection of six limited edition hand-hemmed, silk scarves available in three sizes, the brand is set to release a collection dedicated to men’s accessories before the end of the year.
To see Urban Lab’s exquisite silk scarves visit www.urbanlabcouture.com or their fan page www.facebook.com/
For product images, products for shoots, interviews with owner Amedeo Fedeli or further information on Urban Lab please contact:
Laura Collinson or Coard-Anthony Henry at Marvellous Communications
E: firstname.lastname@example.org or email@example.com
T: 020 7012 1103
Luna & Curious Shoreditch
24-26 Calvert Avenue, London E2 7JP
T: 020 3222 0034
Luna & Curious at The Sanderson
50 Berners Street, London W1T 3NG
T: 020 7300 1413
Arkangel & Felon
4 William Street, Edinburgh, EH3 7NH
T: 0131 226 4466
Concept Store Budapest, 1061 Budapest, Haris köz 5.
T: +36 1 266 5148
AVAILABLE ONLINE AT: