SEO and Social Media: The Rise of Social Engine Optimization!

Sept. 13, 2012 - PRLog -- Social Media and SEO have become so tightly integrated that many have re-branded SEO as Social Engine Optimization.  In this article, we will take a look at steps you must be taking to leverage the power of social media in your SEO efforts.

The Demise of Traditional SEO

Every now and again, changes sweep over an industry that change that industry forever.  This has happened to the business of SEO, search engine optimization.  

There used to be tried, true, and traditional SEO practices that one could implement that would bring top results in the search engines.  These practices generally involved creating many inbound links to your web properties using effective anchor text.

However, with the release of many new search engine algorithm updates, designed to prevent people from manipulating and abusing the search engines, these traditional SEO practices do not work like they once did.  In fact, if not practiced carefully, they may even get your website penalized.  

While some of these traditional SEO practices still work to a lesser extent, there is a new game in town:  social media.  In fact, it's so important that some have now labeled SEO as "Social Engine Optimization".  

The Rise of Social Media

When the search engines formulated their initial algorithms for what websites deserve the premier placement in their search results, they used a "voucher" system.  If many websites link to one particular website, that website must be important; it must be an authority on the subject as many others are "vouching" for it.

Well, along came SEO practitioners who, through various methods, were able to manipulate this system.

As the search engines have looked for a better ways to identify important websites, they have found that social media is their answer.  Real people vouching for real products and services.  

The search engines have now all, to one degree or another, intensively elevated the importance of social media in their search results.  

If you or your business have not leveraged the power of social media, you are quickly falling behind.

Leveraging Social Media

So, how can you or your business leverage social media to bring the best results?  

At The SEO System, we like to say that it is as easy as 1-2-3!

You can read more details about implementing the best social media practices and get a free 60 day trial to The SEO System here:  http://theseosystem.com/category/blog/social-media-seo-so...

The first step to mastering social media is creating your social media pages.  Because each social media site is a different platform, creating an attractive page can take some time but the reward certainly justifies the effort.

Secondly, you must attract followers to your social media site.  Whether your social media site is Facebook, Google+, Twitter, LinkedIn, or YouTube, your beautiful social media pages will remain unvisited if you do not aggressively pursue likes, followers, and circles!

And finally, you must constantly update your social media sites.  Without fresh content consistently rolling in, your social media site will seem tired and uneventful.  

Social Engine Optimization: Conclusion and Action Items

With the release of many search engine algorithm updates, the rules of SEO have changed!  Social Media has been elevated dramatically in importance as a means to build your online presence and attract more visitors to your web properties.

If you or your company do not have an optimized Facebook business page, Twitter handle, Google+ site, LinkedIn presence, and YouTube channel, you are falling behind the competition.  

To stay on top and thrive, signup for The SEO System today:    http://theseosystem.com/

We ensure that you will achieve success in the new social media world!