Amman, Jordan (September 2012) – Samsung Electronics Co., Ltd, a market leader and award-winning innovator in consumer electronics and home appliances, showcased its most innovative collection of smart, modern home appliances at IFA 2012. The product portfolio is comprised of an enhanced “Made in Europe” range of appliances.
Samsung firmly staked its ground as the brand to watch in the European home appliances industry. With the launch of its ‘smartest’
Samsung reaffirmed its ambitions as the brand to watch in the European home appliances industry. With the largest European portfolio to date including smart appliances - product that sense, inform and simplify consumers’ lives – Samsung is on its way to reaching its goal. “We will become the No.1 brand within the home appliances industry, and we’re well on our way” said Boo-Keun Yoon, President and Head of Consumer Electronics Division; Head of Digital Appliances Business, Samsung Electronics. “Not only are we continuing to invest in our European business to achieve this goal, but our new home appliances that you will see today are smarter and better connected than ever before. It’s truly a revolution when everyday chores like cooking and cleaning are transformed into insightful experiences.”
As part of its strategy, the company plans to invest further in its European Research Centre, European Product Innovation Team and Design Centers. Additional areas of focus include its facility in Poland, which manufactures state-of-the-
Before a crowd of media and partners, Samsung showcased its latest innovations in the home appliance space, highlighting four of its latest smart appliance products and technologies.
Capacity without Compromise
Samsung understands that European consumers are concerned with rising energy prices, limited kitchen spaces and the environmental impact of their home appliances. With this in mind, Samsung developed Europe’s largest bottom-mounted refrigerator unit, featuring a slim and sleek design and 400L capacity.
A core component of the product is “Space Max” technology, which offers more capacity within the interior of the refrigerator, all the while maintaining the same size and dimension of the exterior. Additionally, a new insulation technique allows the fridge walls to be thinner without compromising the overall size of the unit.
The same technology is also available in Samsung’s Side-by-Side refrigerator. Featuring a capacity of 615L, this hero product is responsible for the company’s No.1 position in the category for six consecutive years.
Similarly, the “Space Max” technology increases Samsung’s French Door refrigerator to 520L with a 600-millimeter counter depth to easily fit into kitchens.
Finally, to meet the needs of those who are particularly conscious of energy usage, Samsung equipped its refrigerators with digital inverter compressors, which are designed to reduce internal wear and tear as well as lower noise level while operating. The technology also reduces energy consumption while maintaining optimal freshness.
Revolutionary Washing Technique
Samsung has changed the way people can do laundry with its bubble washer, a revolutionary way to wash clothing, enhance fabric care and reduce energy usage.
Traditionally, everyone assumes that hot water is the optimal setting to remove stains from clothing, but the heat can sometimes damage delicate fabrics and even add to the environmental burden, causing excessive energy consumption.
Most washers have a cold water cycle for bright colors and delicate fabrics, but in ordinary machines, a cold water cycle often takes much more time and doesn’t always get the stains out. Some consumers may remember the additional time that was needed for performance when switching from 60°C to 50°C eco cycles. Recent trends skew more toward 40°C and 30°C warm cycles. These cool wash cycles required more time to be effective – until now. Samsung’s scientists discovered an innovative way to quickly and effectively wash clothing by using ecobubble Technology. Ecobubble mixes detergent with air and water to generate a large number of bubbles and greatly speed up the detergent activation in cool water, getting to the wash phase much faster.
Washing in cool water saves up to 70 percent in energy consumption and is gentler on fabrics, and with ecobubble consumers can still enjoy a thorough cleaning performance.
Cool, Clean Air Care
As indoor biological pollutants become a growing public health concern, Samsung introduced the revolutionary air humid purifier PAPER to improve indoor air quality and enhance consumers’ health.
PAPER is a 3-in-1 multi-functional air purifier that automatically generates harmless micro moisture by disc type evaporation. Additionally, its core S-Plasma Ion technology generates activated hydrogen and oxygen ions that transform toxins from the air into harmless water vapor.
PAPER’s cleaning properties have been recognized by authentication authorities across the United Kingdom, United States, Japan and South Korea, while the Seoul National University Hospital and Seoul Toxicology Lab have certified the technology as safe and non-toxic for humans.
A Smarter Way to Vacuum
Imagine being able to vacuum any room in a household with a single touch of a button. This is made possible with Navibot S, a visionary robotic cleaning device that provides hands-free automated floor cleaning.
Building from its predecessor, the new Navibot S has even more features for increased ease of use. For instance, the unit comes equipped with an Auto Dust Emptying function, so when it needs to empty, NaviBot S intelligently returns to the charge base where it can evacuate its dust container into a central ‘bin,’ refreshing its charge and getting ready to clean again. This upgrade even cleans the main brush while charging — one less thing consumers need to worry about.
The device’s upgraded Visionary Mapping™ Plus System ensures thorough and efficient cleaning, cleverly avoiding obstacles with a suite of upgraded sensors. The new design is only 80mm in height, an ultra slim shape 10 percent smaller than the previous generation. It all adds up to a faster, more intuitive and efficient cleaning companion.
Full details, video content and product images are available at Samsung’s IFA 2012 microsite: http://www.samsungifa2012.com or mobile site: m.samsungifa2012.com as well.