Ground-breaking documentary and social media campaign officially launches September 13th,
National Childhood Cancer Awareness Day
Marlboro, New Jersey, September 12, 2012
The Truth 365 is a ground-breaking, grass-roots documentary film and social media campaign that gives a voice to children fighting cancer. The film features compelling and inspiring stories of children and their families fighting cancer as well as interviews with political leaders and several of the country’s most respected pediatric oncologists. With the help of thousands of volunteers and a very focused social media campaign, the film will inspire millions of people to show their support for children with cancer.
The campaign officially begins this Thursday, September 13th , National Childhood Cancer Awareness Day, with the release of the first of 10 short videos at 9:00 PM EST. A different video vignette will be posted each subsequent evening at 9:00 PM EST, culminating on September 23rd with the release of the full The Truth 365 documentary, hosted by 18-year-old cancer survivor and Nipomo resident, Melinda Marchiano. To learn more about The Truth, visit www.thetruth365.org or Facebook at www.facebook.com/
Dena Sherwood, founder of Arms Wide Open Childhood Cancer Foundation, says “By combining the powerful medium of documentary with the viral nature of Social Media, we aim to shine a light on the state of childhood cancer research funding by uniting the childhood cancer community, members of Congress, the nation’s top pediatric oncologists and several influential celebrities. In this election-year we need for our politicians to hear the cries of these children and their parents, who are desperate for funding, less toxic treatments, and ultimately a cure.”
ABOUT THE TRUTH 365:
The Truth 365 is a collaborative effort led by Dena Sherwood, founder of Arms Wide Open Childhood Cancer Foundation (AWOCCF) and mother to five-year old Neuroblastoma Warrior, Billy Jr., and Emmy-winning producer, Mike Gillette, with the support of the Band of Parents.
Dena Sherwood - East Coast D. Lee Marchiano - West Coast
Cell: (732) 904-2799 Cell : (805)714-
E-mail: firstname.lastname@example.org E-mail: email@example.com