PRLog - Sep. 12, 2012 - LOS ANGELES -- Chicago, Illinois - Elevated lifestyle brand, Persévérer (PRSVR) will have select pieces from their Destination 2012 collection sold at new retail store, The Archives. The store’s grand opening is on Saturday, September 15, 2012 at 1304 East Las Olas Blvd, Fort Lauderdale, Florida 33301.
PRSVR is a new fashion and lifestyle brand based in Chicago. The company will be officially launching online September 19, 2012. With a number of pre-sales already made, the brand is already catching the eye of certain consumers and retailers. “It’s an honor to be a meaningful part of The Archives and their grand opening. We've been connected to them for quite some time, and it’s great to see them evolve into retail. To be our flagship account in Florida, it’s a strong possibility you'll see some collaborative efforts from us in the future. But for now, we want to congratulate The Archives on their grand opening and help introduce their vision to new clientele,” said Brandon Williamson, founder and designer of PRSVR.
There will only be select pieces of the Destination 2012 line sold at The Archives, but interested consumers will be able to shop the full collection on the website. PRSVR will be a good fit for the store, being a new brand and also being uniquely inspired by travel which will make it stand out. Each piece in the Destination 2012 line utilizes premium materials such as Nappa Leather, hand crafted designs, and in most cases Slaughter Free Leather which is something the brand takes great pride in displaying as often as possible.
The company will be having an official launch party in Chicago on October 25, 2012. To learn more about PRSVR follow on Twitter @PRSVR and on Facebook (https://www.facebook.com/
Pesévérer (pur suh vuh day) the French translation for persevere or PRSVR (Passion, Resilience, Sacrifice, Values, Respect) is largely based upon the premise of striving to better ones self, while aspiring to inspire others. In launching PRSVR, the initial collection of leather based luggage and outerwear combines themes of style, versatility, and functionality within each piece. Each member of PRSVR strives for the best for their supporters and will continue to do so for those who appreciate the art of luxury.
About The Archives:
The Archives offers newly released, limited edition sneakers, accessories, and clothing for men. Inspired by minimalist designs found in New York’s SOHO boutiques and a love of fashion and sneakers, brothers Brad and Blake have teamed up to deliver something special to Fort Lauderdale’s historic fashion thoroughfare.