WiredIn SEO was contracted by Absolute Dental, a Nevada-based dental office chain, in 2009. The website had been redesigned by a traditional advertising agency, producing a dramatically improved look and feel, yet producing no new traffic to the website and producing no new appointments booked. The story was the same one that has been heard before, an advertising agency selling their services by stating that more people would book appointments if the website looked nicer. The website was launched, and over the course of five months produced no new results, showing an appointment booking rate of zero, even though the redesign was more professional looking.
WiredIn SEO was contracted to create and manage an SEO program for Absolute Dental that would increase their website rankings within the hyper-competitive market of dentistry in Nevada. Within four weeks of beginning the project, Absolute Dental began seeing an increase in the amount of appointments booked through the website, due to the simple restructuring of the mechanism for booking, and considering the flow-pattern of the site and the typical actions of customers. After study of the initial analytics data, it was discovered that many visitors were missing the mechanism for conversion, and even though the site had a cleaner appearance, the judgement call was made to move the conversion mechanism to the front page, where it would be more obvious. This simple change resulted in 150x more usage.
The SEO program itself increased the rankings positions for the Absolute Dental website across a multitude of targeted keywords that were found to be popular among people searching for information on dentists in the area. These targets were decided due to the pattern of researching that typical customers follow, searching for generic terms and reviews to narrow their search to a few results. Through effective SEO efforts, these top positions were gained and resulted in an 880% increase in traffic to the website within the first three months. Additionally, the ongoing program produced increased traffic to the website in 34 of the 36 subsequent months.
This enormous growth in targeted traffic resulted in an extremely large increase in revenues for the company in the form of appointments booked online. Absolute Dental has successfully negotiated a sale to an undisclosed company.
WiredIn SEO is a Las Vegas based SEO company, and can be reached at 702-767-4637 or by visiting their website at http://www.wiredinseo.com