Each Competitive Intelligence Report contains company information in an interactive, standardized, and structured format. The reports present data graphically to give a rapid, but in-depth look at competitive ecosystems.
“This milestone is significant because our database is interlinked – each new report pulls data from reports on competitors,”
Designed for the iPad, each report is $99 and includes three quarterly updates. Historical data allows for trend analysis of key personnel, revenue estimates, news coverage, and website branding. Reports currently available include Pinterest, Flipboard, AirBnB, Twitter, and Spotify.
The reports are created by a global army of researchers from six continents. Researchers hail from countries as diverse as Switzerland, India, Australia, and South Africa. InfoArmy splits all revenue from the sales of reports 50/50 with the research team.
The focus is now on ramping up quickly -- the next major milestone is 10,000 reports. To create the reports, Fowler is using a crowdsourcing model similar to the one he developed at his prior company Jigsaw, which was acquired by Salesforce in 2010 for $175 million.
Currently InfoArmy offers reports on US-based private companies only, but plans to expand to public companies within the year. Eventually InfoArmy intends to build a report on every company on the planet -- in multiple languages.
The InfoArmy app is free at the iTunes App Store and includes sample reports. There are over 1,000 free and paid iPad reports available at https://www.infoarmy.com. Reports will soon be available for web download as well.