Kevin Hart hosts 1st Annual New Years Eve Block Party @ LA Live (Dec 29-31)

Sept. 11, 2012 - PRLog -- Hart, currently touring globally for his “Let Me Explain” show,  recently hosted the MTV Awards and has been tapped for endorsement deals with Nike, Ford, E-bay, etc.

Bringing mass star power to the NYE block party,  celebs are lining up to participate in all events from the bowling party to an R&B concert at Nokia -- culminating with the finale of Kevin Hart's  - "Let Me Explain" stop at the Staples Center.  

This extravaganza will be bonanza of both on-site and viral fan participation nationwide. A coast-to-coast New Year's Eve countdown will also be streamed live via youtube in a 6-hour viral event! Featuring Kevin Hart LIVE from the Staples Center (16,000 capacity) integrated with live broadcasts from Shaquille O'Neal's All Star Comedy Jam from the Cobb Energy Center (Atlanta), as well as performances and stars piping in nationwide. The result will be a coast-to-coast Youtube and Social Media event of epic proportions, expected to reach 20+ million fans.

Branding opportunities include:
·       Celebrity Day Bowling Party at Lucky Strike (suggested artists Jamie Foxx, Lisa Raye, etc.)
·   R&B Concert at Club Nokia (suggested artists Ne-yo, Kelly Rowland, etc)
·   Flyaway contest where lucky fans win all access VIP passes + flights + accommodations
·   6-Hour Celebrity live streaming New Years’ countdown via YouTube, Twitter, Facebook, etc.
·   Kevin Hart’s “Let Me Explain” comedy tour finale at the Staples Center

Branding partnerships will be incorporated for all on-site events and viral components. Partners will be included in all PR materials resulting in MILLIONS OF IMPRESSIONS.

This is a Codeblack Ent (CBE) production. Codeblack, founded by Jeff Clanagan, is a multi-faceted media company specializing in TV shows, films & world tours. Codeblack’s partnership with Lions Gate explores non-traditional film distribution strategies and taps Clanagan's feature film, TV, home ent., music and new media expertise. CBE strategic partners also include: T.D. Jakes Ent, Courvoisier, AEG Live, AMC Theaters, Warner Bros., Google/YouTube, Sony Network Ent and The Usual Suspects Prods.