Starwood Hotels &Resorts Expands Its Presence in Central Asia with Sheraton Dushanbe Hotel

Sept. 11, 2012 - PRLog -- TAJIKISTAN – 11 September, 2012 – Starwood Hotels & Resorts Worldwide, Inc.  has signed an agreement with CJSC CHL International, a subsidiary of CHL Limited , an Indian-based company, to open a Sheraton Hotel in Dushanbe, Tajikistan. Scheduled to open in early 2013.

The Sheraton Dushanbe Hotel marks the entrance of Starwood in the country. The opening of this hotel is part of the company’s global strategic expansion plan that includes adding more than 60 new hotels to the Sheraton portfolio over the next three years.

“We are delighted to partner with CJSC CHL International as we debut our first Starwood hotel in Tajikistan,” said Roeland Vos, President, Starwood Hotels & Resorts, Europe, Africa and Middle East. “Reaching out to new frontiers is a focus of our expansion strategy and we see great potential for the Sheraton brand to set new milestones in Tajikistan’s hospitality market and assist in further supporting the country as a destination for international travellers.”

Mr. Lalit Kumar Malhotra, Chairman & Managing Director, CHL Limited commented: “We are delighted to partner with Starwood through our locally based subsidiary CJSC CHL International in introducing their iconic Sheraton brand to Tajikistan with the Sheraton Dushanbe Hotel. We believe that our partnership with a globally recognized company such as Starwood will have a great impact on the development of hospitality in Dushanbe going forward and will set a new benchmark for quality of service.”

Offering convenient access to the airport, the new-build Sheraton Hotel will be located in the city centre and comprise 148 guest rooms and 13 suites including 10 spacious deluxe suites, 2 executive suites, a 550 square-metre Presidential Suite, two restaurants, a café, a lounge and a bar.

All guest rooms will feature the brand’s signature all-white Sheraton Sweet Sleeper® Bed. The hotel will also feature a Health Club offering an array of beauty and wellness treatments, an indoor pool and Sheraton Fitness programmed by Core Performance. For business travellers, the hotel will offer 600 square metres of ultra-modern meeting space including two meeting rooms. The hotel will also offer Sheraton Club rooms and Lounge and the brand’s signature Link@Sheraton experienced with Microsoft, a unique communication hub delivering the technology modern guests expect and require while on the road.

Dushanbe is the capital and largest city of Tajikistan, a mountainous country in Central Asia bordering with Afghanistan to the south, Uzbekistan to the west, Kyrgyzstan to the north, and China to the east.  

The Sheraton Dushanbe Hotel is proud to offer the Starwood Preferred Guest® programme, which made headlines when it launched in 1999 with a breakthrough policy of no blackout dates on Free Night Awards. SPG® offers members the ability to redeem awards at more resorts, more luxury properties, more European hotels and more golf properties than any other hotel programme.  

SPG recently announced the launch of exciting new benefits making its award winning loyalty programme the richest elite programme in the industry. The more SPG Members stay, the more choices that are available and the more personalized the benefits become with standouts like lifetime status, first-of-its-kind 24-hour check-in and a dedicated Starwood ambassador who provides one-on-one service to uniquely tailor the guest experience. To learn more about these exciting SPG changes that give Members more control over their hotel experience visit spg.com/morepower. All benefits began March 1, 2012.

About Sheraton Hotels & Resorts
Sheraton helps guests make connections at more than 400 properties in 70 countries around the world and recently completed a $6 billion global revitalization and is now in the midst of a $5 billion global expansion over the next three years. Sheraton is owned by and is the largest and most global brand of Starwood Hotels & Resorts Worldwide, Inc. one of the leading hotel and leisure companies in the world with 1090 properties in 100 countries and territories with 154,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element SM.  The company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.



Press Contact:
Jenni Benzaquen
Director Public Relations – Starwood Hotels and Resorts, Europe, Africa & Middle East
t +32 2 204 5494  
Jenni.Benzaquen@starwoodhotels.com