"A lot of web development firms and social media marketing agencies sometimes take a niche boiler room approach in working with clients and dazzling them with a portfolio of hundreds of clients in a similar industry and/or city", states Mike Shuster, VP of 72 Equity. "What happens is you have 5, 10, 20 clients in the same city all battling for organic search placement on search engines and social media sites without having a high degree of transparency from the beginning".
72 Equity's approach is different in that it offers its web design & social media marketing clients a 100% lifetime guarantee that it will not take on a competitor.
"So if its a steakhouse in Chicago, a plastic surgeon in Miami, a sushi restaurant in Manhattan, or a new brand or product line, we will not be engaged for their competition. Period." Shuster further adds, "when we are designing strategies for clients to be ranked high in search engines and be found across social media networks, we will focus on keyword specific strategies to get clients the VIP service in terms of visibility. A lot of other competitors simply do not share with their clients that there are only so many keywords that could rank high for "Miami plastic surgeon" or "Best Chicago New York Strip Steak".
The company is also getting ready to launch a full scale mobile application development division as well as a video production service that will enhance client's branding and visibility.
The company can be contacted through its website at http://www.72equity.com.