Sales & Marketing Technologies Provides Navigational Tools for Healthcare Marketers

Sept. 10, 2012 - PRLog -- Altamonte Springs, Fla. – (Sept. 10, 2012) – Sales & Marketing Technologies (SMT) is helping healthcare marketers charter their course by offering a free step-by-step digital marketing guide.

The white paper, “How to Successfully Navigate Today’s Digital Marketing Seas: A Healthcare Marketers Guide,” provides a comprehensive plan for mapping your digital healthcare marketing strategy, exclusively written for healthcare marketers.  

The Digital Marketing Map: A 7-Step Process to Effective Digital Marketing covers topics that include:
•   Integrating traditional and digital marketing for maximum results
•   What digital channels will work best for your business
•   The right content for the right marketing channel
•   The role your website must play in educating consumers and bringing new business
•   Effective ROI measurements to track consumers

In addition, the white paper lays out goals and objectives that are achievable and shows marketing professionals how to track their success.  

Sales & Marketing Technologies’ healthcare marketing website, www.smthealthcaremarketing.com, focuses on digital marketing for the healthcare industry.  In an effort to help healthcare marketing directors, SMT created a free white paper to guide marketers through digital marketing.  

“Healthcare marketing is shifting away from traditional marketing,’’ said Dave Larson, Founder and President of Sales and Marketing Technologies. “By 2014, at least half of all marketing strategies will be digital.  Healthcare marketers are facing challenges, we want to be there to help them plan and deliver the right steps.”  

Sales & Marketing Technologies has been working with medical and healthcare companies for nearly two decades, improving their Internet healthcare marketing.  Florida Hospital and Miami Children’s Hospital both sought out help from SMT to grow online presence and guide them in Internet marketing.  

SMT is a full service web development and Internet marketing firm with services including web site design, web site programming, Internet marketing and web site hosting.

For more information about healthcare marketing by Sales & Marketing Technologies and to download SMT’s free white paper, visit http://www.smthealthcaremarketing.com.  

About Sales & Marketing Technologies (SMT)
Sales & Marketing Technologies (SMT) is a leading full-service web development and Internet marketing company. SMT creates, develops and markets custom websites for businesses in the U.S., U.K., Caribbean, and South America. Additionally, SMT offers Internet marketing and lead generation programs, consulting web hosting services, strategic planning and social media integration. More information: 1-800-434-0339.

For Media Contact
Will Wellons or Emily Mady
Wellons Communications
Office - 407.339.0879
will@wellonscommunications.com
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