Following a complete refurbishment after Brayley acquired the site in February, which had lain dormant for over ten years, the new dealership is the only new car showroom in the town. According to Brayley, first quarter projections reflect an “above expectation”
“We have been delighted with the response from local Harpenden residents, who’ve made us feel very welcome. We’ve been running promotions to engage the community and encourage footfall, which has proved a good way of getting the pulse of the market. Sales of new and used Kia and Mazda cars have been brisk and workshop activity has been particularly buoyant. It’s clear that our new location has been well received.”
Brayley also predicts stronger year-on-year returns in 2012 with his four Honda franchises, located across the northern M25 territory, which have shown equally impressive sales. Year to date, the group has achieved 116% of target.
Likening the issue of a lack of Honda stock in 2011 due to environmental catastrophes in Japan to “owning a pub with no beer”, Brayley has been impressed by the marque’s turn round and has welcomed Honda’s new investment at Swindon:
“Despite the continuing fragility of the economy, we’ve seen robust increases in sales performance at all our Honda sites and are confident of exceeding our targets. Last year was particularly difficult but we stuck to our principle of providing good old-fashioned service and this has come full circle. The pending arrival of the all new CR-V and 1.6 Civic diesel, both of which are built in Swindon, gives us significant optimism for 2013.”