The future projections are presented for the base case, conservative case and aggressive case scenario providing an insight on the prospects in the Indian alcoholic beverages industry.
India is considered as a lucrative unexplored destination for alcoholic drinks market by several international companies operating in saturated alcoholic beverages markets of Europe and the US. India’s alcoholic beverage market has grown steadily in the last 5 years. The industry reached the 500 million cases consumption mark in FY’2007 and ~ million cases consumption mark in FY’2009, showcasing a rapid growth. From a 430.3 million cases market in FY’2005, the market has clocked a consumption of ~ million cases in FY’2010, registering a CAGR of ~%. Country Liquor has the highest market share in India making currently the most consumed alcoholic beverage in India and has a commanding presence in the northern states of India. Though in the short run, country liquor is still expected to have the major market share, in the long run, their market share will decrease to ~% by FY’2015 and will be overtaken by the IMFL segment. The segment is expected to sustain the market leadership to a longer period only to some extent by increasing quality, proper branding and promotions.
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This report offers you:
The market size of Indian alcoholic beverage industry and its segments including country liquor, IMFL (Whisky, Rum, Vodka, Brandy and Gin), beer and wine on the basis of consumption and per capita consumption
Government regulations affecting the alcoholic beverage and its segments
Market segmentation of the Indian alcoholic drinks industry and its segments
Recent trends and developments in the industry and in its segments
Competitive landscape of the various players operating in the country in beer, wine and IMFL market
Company profiles of leading players in IMFL, beer and wine market
Future outlook on the basis of assumed scenarios i.e. base case, worst case and aggressive case on alcoholic beverages, wine, beer, IMFL (Whisky, Rum, Vodka, Brandy and Gin) and country liquor consumption and per capita consumption in India, from 2011-2015
SWOT analysis of the Indian alcoholic beverage industry
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