Google penguin update = After Google panda, it has been challenge to check website linking strategies and Google penguin born at April 2012, Google penguin aimed on those websites those are not following Google webmaster guidelines and violating Google Webmaster Guidelines through black hat SEO Techniques. Those techniques are illegal cloaking, spam link building campaign, duplicate pages, keyword stuffing, hidden texts and many more. Google penguin has brought new revolution in the market and cleaned 3.1% of searches. Latest release of Google penguin is May 2012.
Google page layout update = It has come for cleaning web searches from those sites which are having less content. It has come on January 2012.
All three updates have come for purifying Google searches. Google always tries to purify their searches by many methods and like to provide best results to their users. Now spam link building techniques and black hat SEO techniques are almost finished from the market. Now, clean White Hat SEO techniques can work in proper manner.
How to do White Hat SEO?
1. Create Google Webmaster Tool and clear all crawl errors.
2. Create Links in themed sites only.
3. Create only little links daily.
4. Write original & effective content for users not for SE.
5. Do not duplicate or copyscape content.
6. Proper ON Page Optimization
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