The company and its direct sales methods had been firmly in place long before the creation of the internet, and even though the original founders never even dreamed of marketing their products online, online marketing was the natural evolution of the direct sales methods the company had been using for decades. This is how the Quixtar division of Amway was started.
While in the original company, distributors were encouraged to market the products, personally, to their family, friends and acquaintances, with Quixtar, Independent Business Owners are encouraged to market the products in as many different ways as they feel led. They may open their own store front, practice direct selling, but most of all, they are encouraged to use the internet to market their products. Signing up for this plan gives members a website from which they can advertise and market their Amway products. Sign up cost $62 with an optional start up Product Kit for a fee of $83.99. There is also a yearly fee to continue membership with the program.
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