M2G Media Helps Sage Software Communicate its Vision.
Irvine production company creates keynote Vision video for global software company.
PRLog - Sep. 7, 2012 - Irvine, CA. 9/05/12 - At its 10th annual Sage Summit customer and partner conference last month, the global software company premiered a compelling “Vision” video as part of the keynote presentation by CEO Pascal Houillon and CTO Himanshu Palsule. The 4 minute video, entitled “Business. Anywhere. Anytime.” was produced by Irvine-based M2G Media, and shows a day-in-the-life of a fictional mid-sized business and how Sage’s integrated mobile and cloud solutions in the very near future will change how business is carried out. The video is now being featured by Sage as a marketing tool to illustrate the company’s global approach to supporting mobile access for the small and mid-sized business market.
Working from an initial concept developed by Sage, M2G director Edward Mailhot then worked to convert the concept to video, shooting the project over 3 days at various locations in Los Angeles. Actors were used to portray the characters in the narrative story and M2G used veteran director of photography Craig Barker to lens the project using the Canon 5D camera system, going for a sophisticated, commercial quality look.
Tammy Mathews, Sr. Director of Product Marketing for Sage North America says “M2G did a phenomenal job turning Sage’s “Business. Anywhere. Anytime” vision into a very high quality video that would easily be suitable for TV. M2G already had an excellent understanding of who our customers are and used this knowledge to showcases our vision in a very real, credible and compelling way. The quality of work and value we received from M2G exceeded our expectations and we are thrilled with the final video.”