“Christie firmly believes that the best 3D is the brightest 3D and we need to help exhibitors with solutions that can project compelling, immersive 3D experiences to their screens,” said Dr. Don Shaw, senior director, Product Management, Christie Entertainment Solutions. “Audiences deserve to see the brightest 3D with 14 ft-L on cinema screens. Our demonstration today will show just how truly spectacular a movie maker’s vision can be when shown at the highest light levels, making the shared experience more immersive, and, ultimately, driving more cinema ticket sales.”
Continuing, Dr. Shaw noted that “as well, some attendees leave 3D movies complaining of headaches, fatigue, and sore eyes. Just like reading a book in low light levels, low brightness on the movie screen is one of the reasons for these complaints. Delivering more lumens to the screen will help address these effects, as will the advent of ‘eye-easy’
(Current, non-laser methods for delivering more light to screens include dual, Xenon-lamp based Christie DLP® projection systems, known as Christie Duo™, which are filling specific needs for 3D delivery in theatres across the globe, including, for example, at the Cinerama Dome in Hollywood and other ArcLight Cinemas.)
A Short, Expert Tutorial...And Then the Movie
Dr. Shaw will address the low brightness problem in detail in a short address, and noted stereographers Demetri Portelli (“Hugo”) and Corey Turner (“Transformers:
“For me, crafting 3D images as a stereographer has been both the most challenging and the most rewarding experience of my career as a cameraman. I have suffered alongside many 3D film makers whose work has been compromised due to the inevitable low-brightness theatrical presentation,”
As VP, Post Production for Paramount, Corey Turner oversees all stereoscopic 3D productions, and recalls that “When Paramount released Michael Bay’s ‘Transformers:
Corey added that “Technologies like this will only help filmmakers fall even more in love with 3D. It will also finally give audiences a way to see all of the wonderful detail that the director and many members of their crew put into each and every shot. People will no longer cautiously question, ‘…is this really in 3D?’ because they will be able to see and detect all of the subtle depth cues intended for the presentation.”
Laser Projection Begins New Era With Full-Length Film Showing
Following the presentation by Dr. Shaw and Mr. Portelli and Mr. Turner, Martin Scorsese’s “Hugo 3D” – the first laser projection screening of a feature-length 3D movie at 2D brightness levels – will be shown, courtesy of Paramount Pictures International, Christie and XPAND 3D.
Commenting on the laser projector and that route specifically, Dr. Shaw said that “There’s half-a-dozen different ‘forks in the road’ decisions that have to be made when designing a laser-projection system and most manufacturers will take different paths.” He noted that Christie customers have come to expect the best in technology and service from the world’s largest supplier of DLP cinema projectors, operating for more than 80 years, and “...our final laser projector family, when announced, will continue this trend of innovative, high performance products that will address the specific needs of our customers in the cinema, pro AV and advanced visualization and simulation arenas.”
Christie Digital Systems USA, Inc., a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925), is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in digital projection systems since 1979, Christie® has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. With the acquisition of Vista Controls Systems, Corp., Christie offers the most complete and advanced solutions for cinema, live venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments. For more information, visit www.christiedigital.com.