The new exhibition includes over 600 rare artifacts, documents and photos, many of which have never left the vaults or exhibit areas of Elvis Presley’s Graceland in Memphis. Priscilla Presley was on hand to officially open The Elvis Experience in São Paulo at the Shopping Eldorado Mall.
There are currently many Elvis Presley fan clubs in South America and Graceland has seen a steady increase in visitors from the country in the last several years. Currently, on Elvis’ Facebook page, Brazil ranks second behind the United States in number of fans.
BR Licensing is known in the market for among other clients, Garfield and Snoopy. They also handled the re-introduction of the Smurfs to Brazil after 20 years out of the market and TV. Current licensees include Playstation, MGA Entertainment, Sony Pictures, Precious Moments, Dunlop and Slazenger among others in such categories as apparel, accessories, publishing, back to school, toys, health and beauty, food, promotions in general and DTR deals with the retailers.
“Elvis has always maintained a broad international appeal and it is no surprise that there are thousands of fans across South America and Brazil who continue to embrace his rich legacy,” stated Carol Butler, Vice President of Worldwide Licensing for EPE. “With the popularity of Elvis in Brazil, the new exhibit and upcoming concerts, the timing is perfect for us to work with BR Licensing.”
“BR Licensing is very proud to have Elvis Presley in our portfolio, stated Glenn Migliaccio, BR Licensing Director. “The timing could not be better in Brazil for Elvis with the recent opening of The Elvis Experience in São Paulo and the October Elvis Presley in Concert in São Paulo, Rio de Janeiro and Brasília.”
Among the items featured in The Elvis Experience are Elvis’ red MG automobile from his classic film “Blue Hawaii,” a gold plated rotary dial telephone from Elvis’ upstairs bedroom, and his signature white suit featured in the closing number of his 1968 television special now referred to as “’68 Special.” One of the most recognizable items in Brazil is one of the American Eagle jumpsuits Elvis used for the 1973 “Aloha from Hawaii” television special, the world’s first LIVE televised satellite concert.
In addition to the exhibition, South American fans will also be able to experience the closest they will ever come to a LIVE Elvis concert with “Elvis Presley in Concert” starting in Brasília on October 6, 2012. Concert-goers will see some of Elvis' finest performances projected on a large video screen, accompanied live on stage by a cast of singers and musicians who worked with him, a full orchestra, and additional singers and musicians.
For more information, please contact:
Licensing Director - BR Licensing
Av. Brigadeiro Faria Lima, 2121 - 9th floor
01452-907 - São Paulo - SP - Brazil
About Elvis Presley Enterprises
Elvis Presley Enterprises, Inc. (EPE), a division of CORE Media Group, Inc., is based in Memphis, with additional offices in Los Angeles. In addition to Graceland and its related attractions in Memphis, including the Heartbreak Hotel, EPE is aggressively involved in a worldwide licensing program, merchandising, music publishing, and television, film, video and Internet projects. For more information on EPE and Graceland, visit www.elvis.com.