Over half of the UK population now own a Smartphone and Android users make up 36.9% of users. By combining the Android app with Trapeze’s iPhone app, a taxi or private hire company can target a huge number of potential customers, offering them a quick and user friendly means of booking a job without even having to make a phone call.
For the taxi or private hire company the advantages are two-fold: firstly, they can accept bookings directly, thus freeing up office staff to concentrate on other tasks. Secondly, by having the app within easy reach on the user’s Smartphone, overall bookings can be increased by ensuring it is their company that passengers use when they need to travel.
The app has been tested in the field and John Raynham, Director of Panther Taxis in Cambridge said “We're very happy with our Android app, it's the perfect partner to our iPhone app and customers seem to really like it."
Trapeze Group’s Managing Director in the UK, Peter Bell, commented: “With so many Android Smartphones, customers are now able to promote their apps to a far wider audience and they should see a real increase in bookings being taken through the app.”
Trapeze’s Auriga dispatch system is a complete fleet management solution for taxi and private hire companies.
For more information please visit www.auriga.co.uk
