PRLog - Sep. 6, 2012 - LOS ANGELES -- Many, maybe even most, small business owners have never had any formal training in marketing. Author Randy Kirk has been building small businesses for 40 years and writing about the secrets to marketing for those businesses.
30 Small Business Marketing Secrets from Author Randy Kirk
If you are a small business owner, and you are looking for the secrets of successful marketing in order to get your business started, keep it growing, improve its profits, grow its product lines, or expand into new territories, then like any other skill you want to study the fundamentals. Serial Entrepreneur and business book author Randy Kirk announced today, "I have just completed the 30 Foundational Elements to Small Business Marketing. While each of these posts or chapters are merely short forays into the material, not an in depth study, small business owners will gain an immediate insight from each."
Kirk notes that some of these thirty might be things owners already know and do a great job on execution. Others they may know and already know could be done better. Some will be really new and will expand the owner's thinking. Kirk says that, "taken together I believe they cover all the basic secrets to marketing a small business."
The 30 marketing secrets are located at www.Help4SmallBusiness.blogspot.com and are available for free at this time. Moreover, Kirk will now be adding 71 building blocks on top of the foundations until there will ultimately be 101 Marketing Secrets. At that time, they will become his eighth small business book. The 101 marketing fundamentals and details will cover everything from time allocation to financial planning; from profit as a marketing consideration to how to plan a grand opening; from how to increase street visibility to how to properly set up a Linked in site.
Kirk runs a marketing company devoted to helping small business owners with their marketing when they don't have the time or expertise to do so. He has helped bike shops, bakeries, lawyers, and even a chimney sweep. "My sense," says Kirk,"is that small companies under 10 employees or $1,000,000 in revenue are more alike than different. That is why I'm writing this book, and my hope is that these free chapters will help give local small companies a DIY version of what I do with others with a fee."