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Women Sought for Sofn'free's "You Be The Expert" Hair-Care Video Contest

The everyday woman is an expert in her own right, so Sofn’free has launched the “You Be The Expert” contest, awarding two winners space on the Sofn'free GroHealthy website, its YouTube channel and Facebook. Prizes too.

Sofn'free Encourages Women to Share Hair-Care Tips in You-Be-The-Expert contest
PRLog - Sep. 6, 2012 - ATLANTA -- ATLANTA (Sept. 6, 2012) – YouTube is filled with how-to videos for women, particularly those featuring beauty tips.  A search of the term “beauty” on the popular video site produces 1,430,000 results.  “Hair” generates an impressive 2,110,000.  Recognizing that the everyday woman is an expert in her own right and appreciates a nod of approval, Sofn’free has launched the “You Be The Expert” contest this September.  All entrants will receive products. Winners will see their videos on the international brand's website and more.

Sofn'free will post the videos of two winners on the Sofn’free YouTube channel, as well as the brand’s own website and Facebook page.  The newfound experts will also receive a $250 gift card from Walmart and full set of Sofn’free GroHealthy products.

Sofn’free will select one winner for in the style category and the other for maintenance hair care.  The only guidelines for submissions are that they include at least one product from the Sofn’free GroHealthy line and that the video be free of any inappropriate content.

Finalists will be chosen by Sept. 16 and voting for the top submission Sept. 17-30.  The application and submission form can be found on the Sofn’free Facebook page:  https://www.facebook.com/Sofnfree/app_130321277111255.

Described as "Mother Nature's recipe for healthy beautiful hair," the Sofn'free GroHealthy Milk & Olive collection consists of six products, each containing an unusual medley of milk protein, olive oil and Omega-3 and formulated for naturally or chemically treated textured hair. The Sofn’free Argan & Olive collection consists of a Sheen Nourishing Spray and an Oil Treatment, also for all hair types.

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