Great Divide Coming in Employee Benefits - September SalesTalk

Craig J. Davidson, CEBS, discusses the need to pair technology with outstanding customer service in the insurance brokerage industry in the September issue of Employee Benefit Adviser magazine.
 
Sept. 5, 2012 - PRLog -- Employers may still feel the effects of the June decision regarding the Affordable Care Act. Now, it is up to the insurance broker to hone in on the needs of the employer as best as they can, outside of just benefit plans. Combining outstanding customer assistance with automated services, such as an H.R. Hotline, for example, means better client retention and stronger relationships.

Offering clients an array of self-checkout services surely automates the broker and client role. Those hands off services are only as good as the customer service standing behind the technology. Using a “technology plus” model means shifting the existing business plan to ultimately make more money with a wider array of agency services. Read the September Sales Talk in its entirety at http://eba.benefitnews.com/news/technology-divide-coming-health-insurance-employee-benefits-2727138-1.html.

Each month we share a column written by Craig J. Davidson, CEBS, founder of FutureOffice Network and Sales RockStar. Craig writes this column in Employee Benefit Adviser magazine to provide readers with strategic and tactical thought on benefit sales so that you can grow your business faster with the FutureOffice Network.

About the Writer
Mr. Craig Davidson is Principal of Davidson Marketing Group, LLC and the FutureOffice Network. Davidson is also on the faculty at the Sheldon B. Lubar School of Business at the University of Wisconsin, Milwaukee.  He is also a monthly columnist for Employee Benefits Adviser magazine.

About FutureOffice Network
FutureOffice Network is an internet-based H.R. service with approximately 17,000 active users in 22 states.  Its tools streamline an employer’s workflow and include coverage of employee benefits, employment law, human resources, compensation rules, and employee communications.
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