According to the Pew Internet & American Life Project, more and more Americans are turning to Internet search engines as a primary way of finding information. In fact, on any given day in early 2012, up to 59% of American adult Internet users visited a search engine. That’s why it’s vital for any business providing a service to a local area to have a Web site that’s not only active and informative, but also easy to locate via an online search. Without an easy-to-find Web site, Ecklin A/C & Heating might lose out on those prospective customers who rely on Internet search engines when searching for an HVAC contractor in the Brandon area.
Prospect Genius is working to improve Ecklin A/C & Heating’s Web prominence using a process known as search engine optimization, or SEO. SEO tactics improve a site’s search engine ranking, helping it to appear higher on the search engine results page for relevant queries. Thus, going forward, when home- or business owners in or around Brandon query a major search engine such as Google, Bing, or Yahoo! using HVAC-related keywords like “air conditioning repair” and “heat pump company,” they should be presented with Ecklin A/C & Heating’s Web site among the top results.
“Studies have shown that sites in the top two or three results get the most clicks,” states Matt Gallo, a senior SEO marketer for Prospect Genius. “Those clicks can translate directly into new customers, as people learn about the business and how it differs from its competitors. For Ecklin A/C & Heating, search engine optimization is a way to reach out to people in the area and build a broader customer base.”
Ecklin A/C & Heating has provided superior HVAC workmanship at competitive rates in Brandon since 2003. The company specializes in air duct, central air conditioning, and heat pump installation and repair.
