The growth experienced by Distribion (http://www.distribion.com), a pioneer in the distributed marketing segment, is due largely to the success of its distributed marketing automation platform, developed to meet the growing demand of multi-channel marketing organizations. The platform engages corporate marketing and local sales to maximize distribution channels through an easy-to-use, web-accessable marketing portal so that all branding, materials, and campaigns can be managed in one place. Some of the key benefits to their product include brand compliance, lead management, lead nurturing, improved speed to market delivery, and campaign analysis.
Another factor that has led to Distribion’s growth has been the introduction of their Quick Start Program which enables prospects to opt in, test, and evaluate the platform quickly—without cost, risk, or obligation. Watch the following video on the Distribion Quick Start Program (http://www.youtube.com/
“By providing potential clients the opportunity to enter the platform, upload their branding, send campaigns, analyze them, and fully engage with the process, helps them to assess the experience and define a solid business case for distributed marketing that is impossible to turn down,” says Tim Storer, CEO of Distribion.
The case for distributed marketing is compelling as businesses struggle with how to keep up with unprecedented changes in communication technology, and reach customers effectively and timely.
According to Suresh Vittal, VP and Practice Leader for Forrester Research, “Market demand is growing for distributed marketing technologies because firms have a real challenge of managing growing customer expectations, delivering personal experiences across multiple channels, and optimizing content that sits in various forms of media. Distributed marketing offers a range of distribution capabilities to support sales enablement, content management, and campaign delivery. For businesses, this has been really hard to achieve in order to satisfy both local and corporate marketing, while supporting content and campaign management.”
To learn more about Distribion, please visit http://www.distribion.com.
To visit the Distribion Distributed Marketing Blog, visit: http://www.distributedmarketing.org.