The digital screens entice passing customers by advertising what’s going on inside the bar. They also enable customers to interactively browse the menu before entering, adding a level of engagement that is successful at enticing customers into the bar. Unlike traditional menu boards, the Acquire driven screens allow the menus to change throughout the day whilst simultaneously promoting individual food and drink items.
Since installing the system, the bar has been attracting over 3000 people a week. To help pay for the solution, big brand names, purchasable from within the bar, are utilising the digital displays to advertise to a seemingly captivated audience.
Neil Farr, Managing Director of Acquire Digital reported ‘Our new Canadian partners are moving quickly with good looking and innovative uses of the technology such as this. It is great to see the uses of the Acquire technology pushed further than (in this case) a traditional digital menu board.’ He added, ‘It is already proving to be a great way of enticing potential customers.’
Shoeless Joe’s have embraced this technology implementing the screens into their flagship restaurant in Toronto and are looking to roll out to more sites. Acquire Digital anticipate more projects to come out of Canada as a result of their new partnership with RadiantGroup.