While the commercial real estate industry as a whole has been slow to adopt social media, most agree it will be one of the most important tools real estate professionals and businesses will need if they are to stay relevant and competitive going forward. Whether its communicating with existing or prospective tenants, making sure your company can be easily found on the internet, sourcing capital, or looking for a job ( it is estimated that 90 percent of recruiters are using social media to find and connect with candidates) it is likely that social media will play an important role.
Hear firsthand from real estate professionals who have reaped the benefits of a social media program and learn the answers to such questions as:
How to effectively use LinkedIn?
How to build consensus for project approvals?
How to raise the profile of your company or projects on search engines such as Google and Yahoo!?
How much time and effort is needed to implement a social media platform?
Steve Wayne, Founder & CEO, Prospect Now (Moderator)
Adele Bayless, Senior Property Manager, Equity Office
Allen Buchanan, Principal, Lee & Associates
David Mashian, VP Business Development, Sperry Van Ness
Joseph P. Derhake, President, Partner Engineering and Science, Inc.
The event takes place at Greenberg Glusker, 1900 Avenue of the Stars, 22nd Floor, Century City, 7:30 am - 9: 00 am.
For more information or to register, go to http://la.uli.org/