Flooring Contractor in Guilford, CT, Teams With SEO Marketing Company to Reach Area Building Owners

Sept. 4, 2012 - PRLog -- Home- and business owners in the Guilford area who need the services of a professional flooring contractor will soon have an easier time locating an expert online. Locally owned company Floors of Distinction, Inc. has teamed up with online advertising firm Prospect Genius to make its Web site more visible and accessible to area residents who need hardwood installation, hardwood refinishing, or other flooring services. Floors of Distinction’s owner, James Toal, hopes that the Prospect Genius partnership will enable him to better meet Guilford’s flooring needs.

In today’s digital age, a small business needs a Web site that’s active, informative, and easy to locate in order to stay competitive in its industry. According to research conducted by the Pew Internet & American Life Project, on any given day 59% of Americans use online search engines to locate information and learn about local products and services. Without a Web site that displays prominently on search engine results pages, a company like Floors of Distinction might miss out on more than half of the people in its local area who require the services it offers. That’s where Prospect Genius comes in.

Using a process known as search engine optimization (SEO), Prospect Genius improves small businesses’ search engine rankings. Studies have shown that sites in the top two or three search engine results get the most traffic following the search, and Prospect Genius aims to boost its clients, including Floors of Distinction, toward those top slots for relevant local searches. Going forward, when Guilford-area home- and business owners query a major search engine such as Google or Yahoo! using keywords like “hardwood installation,” “laminate installation,” and “local flooring companies,” they’ll be more likely to encounter Floors of Distinction’s Web site.

“Search engine optimization is all about making sure a site gets seen by the people who most need the information it contains,” explains Matt Gallo, a senior Internet marketing specialist for Prospect Genius. “In the case of Floors of Distinction, that means ensuring that people in the local community who need an expert flooring contractor are directed toward the company’s Web site. Once they visit Floors of Distinction online, they can learn what the business offers and make an informed hiring decision.”

Floors of Distinction, Inc. has been providing expert hardwood refinishing and installation in Guilford homes and businesses since 1976. The company also offers laminate installation options and floor sales.