FollowMeSticker believes that if you've had any success with Facebook or Twitter, you simply can't ignore Pinterest. That’s the motivation behind the company's new product line, a set of customizable marketing materials designed to raise awareness of a brand's Pinterest profile locally.
But does local promotion really work for social media and will it work for Pinterest too?
"We want to change the way brands think about local social media marketing. The brands that have used our products to let customers know about their online community have grown a stronger local following and are seeing results from that. People start talking and asking questions on Facebook and Twitter." says founder Stuart M. Lawson, who started the company by selling Twitter Stickers with custom usernames.
"Business is growing and our Facebook page has definitely seen more traffic!" says Jen Henderson (@modernhen on Twitter), contributor to http://www.todaysnest.typepad.com and FollowMeSticker customer. Sam Henderson, creative director for todaysnest right now has 2,125 followers on their Pinterest page: http://pinterest.com/
"It's like the button on your website telling customers you're on Facebook, except its right there in your local store. It's an invitation to communicate with your local customers. It doesn't cost much, it doesn't take much effort, and it keeps working for you over time." Stuart explains.
The success of brands interacting on Facebook and Twitter, coupled with Pinterest's attraction of retail brands leads FollowMeSticker to believe that there will be a big push for Pinterest promotions among small business owners. According to a SimplyMeasured.com study http://www.webpronews.com/
“Seeing the growth of Pinterest tells us once again that it is no longer just a platform to watch—you need to learn how to truly engage on the platform to market your blog, product or company,” explains Ginny Soskey on a Shareaholic.com blog post. http://blog.shareaholic.com/
"I know a lot of brands are just starting to learn about social media. There's a lot of room to grow here but we want to help brands build the right kind of audience. Pinterest really speaks to a specific type of audience and I think brands will learn to leverage that." Stuart explains.
The continued growth of social networks and importance of fostering a local audience online is what keeps the team at FollowMeSticker.com constantly developing new products. FollowMeSticker.com currently creates and ships custom social media stickers, table tents, and window decals that help brands locally promote their Facebook, Twitter, YouTube, LinkedIn, Google+, Website or Blog, and now Pinterest profiles. Stuart remains confident that exciting developments are in store for the future of social media.
For more information on FollowMeSticker, visit http://FollowMeSticker.com
Forbes - http://www.forbes.com/
The Wall Street Journal - http://online.wsj.com/
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