What Factors Influence Consumer Color Forecasting?

Sept. 4, 2012 - PRLog -- For over 80 years, Dorn Color has provided color tools to help leading companies increase sales. In the latest video in DDW’s “Expert Answers” series, Dorn’s Director of Technical Sales, Cindy Gapter, clarifies technical factors that influence trends in consumer colors.  

The potential palette of color chip cards has broadened. “As technology continues to evolve,” says Gapter, “we’re able to achieve colors that we couldn’t in the past.”

Product life cycles, which vary from industry to industry, influence color forecasting. For beverage colors, Gapter observes, “We’re talking about a consumable . . . it’s not going to sit on the shelf for six months.”

DDW has initiated its own polling to forecast color trends for food and beverage products (http://ddwilliamson.com/industry-poll/).

“How long it [the product] is going to be in the marketplace is going to predict how quickly you need to update your colors and how stable they need to be for how long of a cycle,” adds Gapter. The fashion industry is always the leader for color direction, according to Gapter.

To see the video interview, please visit:  
http://www.youtube.com/watch?v=4Z5-iVRinHU&feature=youtu.be


For more information on Cindy Gapter: http://www.ddwilliamson.com/cindy-gapter
For more information on Dorn Color: http://www.dorncolor.com/

*   *   *

The Color House - DDW’s mission is to enhance the visual appeal of food and beverages. The Color House is a place where creativity blends with advanced technical capability to bring color ideas to life for customers. DDW’s wide array of natural coloring, along with its sought after caramel color and burnt sugar, helps sell two billion servings every day. A trusted and recognized provider of color solutions for the food and beverage industry, the company operates nine manufacturing sites on five continents.