In the last two months HOLICE have scored over quarter of a MILLION YouTube views of their song “No One Else Can Do” which they recorded to embrace the 2012 Olympics and Paralympics.
This is a major boon for self propelled musicians as it clearly shows that targeting your audience correctly you can get your music out there. HOLICE love the Olympics and with it being on home soil this time round they wanted to do something that was not just inspired by the Olympics and Paralympics but also that reflected the passion and aims of not just the athletes but the UK as a whole.
When it comes to bedroom music it is estimated that on average 390,000 videos in the UK alone are uploaded every day by independent musicians all eager to showcase their songs but 97% of those videos only get a few views.
Largely it’s the fan base of an act that watch and share, but musicians need to think outside the box more and more to get their music out there in order to get a fan base to start with - and creating something with a social angle is the way forward.
“Forget writing songs about your skin complaint,” says HOLICE’s Stephen Davies, “people don’t want to be confronted with that.” It’s estimated that around 80% of the UK want upbeat, positive music that makes them feel good about themselves or generally has a good vibe.
So get writing, keep it simple and think about your audience and topic and you too can be racking up the YouTube views and gaining fans by the truck load.
See the video at http://www.youtube.com/
For interviews or further information contact Chris 07950 685 822 or email chris.oakley@