The conference brings together distributor and manufacturer sales and marketing professionals to share best practices and participate in a peer to peer “Best of the Best” marketing competition. Presenting the NAED’s marketing awards were Katrina Olson and Shad Thomas. The 3 entries that took top honors for Connexion were entered under these categories:
Brand Awareness: “Incandescent & T12 Lamp Phase Out” (http://www.connexiones.com/
Connexion jumped out ahead of the lamp phase out issue and managed to strengthen their brand and position in the market by providing a wealth of unbiased information on the phase out. With all the misinformation and new product hype being propagated in the marketplace, Connexion worked towards delivering the resources and answers their customers needed to make educated decisions for their facilities.
PR/Community Outreach: “Science Connexion” (http://www.scienceconnexion.org/
Science Connexion is Connexion's community outreach program that endeavors to fulfill a critical need within their communities;
Digital/Social Media: “The Green Scene and Contractor News Connexion” (http://www.connexiones.com/
Connexion's newsletter campaigns are an integral part of their communication and branding strategy. Providing two distinct newsletter offerings; The Green Scene addresses the issues of a rapidly evolving energy market (and its impact on local businesses), the latest in lighting technology, where the next cluster of EV chargers will be installed and much more. What's happening with copper pricing, who's building in the Midwest, where will the next construction jobs come from? These questions are addressed in their Contractor News Connexion.
In addition to their 3 winning entries, Connexion won the “Best Overall Distributor”
For 43 years, tED magazine has recognized the electrical industry’s top marketing initiatives with its Best of the Best competition. Connexion was one of 38 electrical distributors and suppliers honored this year in 14 categories for campaigns launching in 2011.
Connexion, headquartered in Buffalo Grove, IL is a privately held, independent provider of electrical and energy business solutions. Connexion provides a highly customized portfolio of products and services unique to the needs of the clients and communities they serve. Their diverse portfolio enables a strong return on investment through the implementation of energy efficient technologies. For more information, visit