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HEART UK Tunes Healthy Hearts With Parkwood Leisure

HEART UK, the Cholesterol Charity, has teamed up with Parkwood Leisure and fitness expert Lucy Wyndham-Read to create an awareness campaign to highlight the positive impact of exercising on the heart.

FOR IMMEDIATE RELEASE

 
PRLog (Press Release) - Sep. 4, 2012 - Customers signing up for Parkwood Leisure’s Expressions Fitness Membership in September will receive extra benefits including a pedometer with a record card created by Lucy Wyndham-Read, a fridge magnet to keep track of progress and a healthy eating fact sheet written by HEART UK Dietetic Advisers.

Parkwood Leisure, which runs 85 leisure facilities around the UK, has also created an iTunes download with Lucy Wyndham-Read, a 10-track pedometer workout £4.49 available from www.leisurecentre.com to provide support and the maximum benefit from complimentary pedometers, but also to raise funds for HEART UK.

HEART UK Chief Executive Jules Payne said: “HEART UK is delighted to team up with Parkwood Leisure and our ambassador Lucy Wyndham-Read to help to promote healthy living and an active lifestyle. With National Cholesterol Week almost upon us, this is a great time to be reminding ourselves of the importance of heart health.”

Maria Harrison from Parkwood Leisure commented: “Supporting HEART UK in our September campaign has been really worthwhile. Creating an iTunes pedometer workout will really help our members focus and get more out of their exercise and we do not benefit from the sales, this is our way of supporting HEART UK fundraising.”

For more information on heart wellbeing visit: www.heartuk.org.uk and to see more of Lucy Wyndham-Read’s exercise routines and advice visit: www.lwrfitness.com.

To book in for a gym and leisure centre tour contact and find out more information on Parkwood Leisure, please visit: www.leisurecentre.com   ENDS

NOTES TO EDITORS

HEART UK was formed in 2002 following a merger of The Family Heart Association (FHA) and the British Hyperlipidaemia Association (BHA).

HEART UK - The Cholesterol Charity - promotes healthy hearts and better lives by:
•   helping and supporting individuals, families and health professionals to understand and control cholesterol conditions and other heart risks
•   promoting education and research to improve identification, prevention, treatment and care of cholesterol and lipid conditions
•   working in partnership with government, the NHS, industry and other charities
•   promoting best practice in addressing inherited and non-inherited cholesterol conditions

Two thirds of adults in the UK have raised cholesterol. Over 120,000 people in Britain have a form of inherited high cholesterol called Familial Hypercholesterolaemia (FH) which can cause premature death as those as young as 30 – and only 15% of those with the condition are known.

People wishing to find out more about FH should contact: HEART UK on the helpline - 0845 450 5988, or visit www.heartuk.org.uk

For media inquiries please contact:
David Alexander, Calacus PR on 07802-412424 or david.alexander@calacus.com
Kourtney Shaw, Calacus PR on 07731-769269 or kourtney.shaw@calacus.com
Sarah O’Brien, Calacus PR on 07780-333518 or sarah.obrien@calacus.com
Maria Harrison, Parkwood Leisure on 01299 253400 or maria.harrison@parkwood-leisure.co.uk

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