Diary Date for Fashion Lovers: First Designer Outlet Fashion Month at McArthurGlen this September

Sept. 4, 2012 - PRLog -- For fashion lovers who can’t resist the allure of designer labels but equally want to stretch their shopping budget to the max, McArthurGlen’s Designer Outlet Fashion Month is the diary date for them. Celebrating the thrill of seeking out designers for less, September 2012 will see Europe’s leading Designer Outlet Group, McArthurGlen launch the UK’s first ever Designer Outlet Fashion Month.

Throughout September, McArthurGlen’s 250+ fashion brands across all seven UK centres will receive over 1,000 new pieces daily – meaning there will be plenty of enviable fashion steals that tick the AW12 trend boxes.

McArthurGlen’s Designer Outlet Fashion Month will be championed by model and Cultural Ambassador for the British Fashion Council, Laura Bailey; acclaimed singer songwriter, Delilah; and top style blogger Sandra from 5inchandup. Each with their own unique style, the trio are self-confessed shopping thrill seekers who share a passion for finding designer gems for less. All three have been styled and snapped in their favourite finds from McArthurGlen’s AW12 collections and will share their ‘how to shop outlet’ tips, ultimate style guidelines and sartorial advice for the new season.

Continuing their on-going support of young British design talent, McArthurGlen has also teamed up with Holly Fulton – one of Britain’s bright young things - who has designed an exclusive tote bag to help celebrate McArthurGlen’s Designer Outlet Fashion Month.


Shaeren McKenzie, Director of McArthurGlen Group, says: “Once a best kept secret by those ‘in the know’, outlet shopping is now widely considered the clever way to spend. Designer Outlet Fashion Month will help label lovers discover the thrill of finding designer brands for less and we have chosen three great advocates to champion the first-of-its-kind month. Laura, Delilah and Sandra all know that smart shopping means, each season, seeking out key pieces for less that can be mixed with full price buys.”

The not-to-be-missed month-long event will see McArthurGlen’s seven UK centres host exclusive shopper evenings and offer enviable discounts on top of the usual reductions of up to 60% less than the recommended retail price. McArthurGlen has seven Designer Outlets in the UK. As well as the UK’s largest and Europe’s first, Cheshire Oaks Designer Outlet near Chester, these are Ashford, Bridgend (Wales’ largest designer outlet), East Midlands, Livingston (Scotland’s largest designer outlet), Swindon and York.

Shoppers can visit mcarthurglen.com/dofm and download a voucher to get their hands on the stylish Holly Fulton tote, as well as an exclusive 10% saving which can be used at McArthurGlen Designer Outlets throughout September. #fashionfinds

Shaeren McKenzie reveals her top outlet shopping tips

1.   “Don’t forget the brag factor. It’s all about making sure your friends know you got your ‘IT’ Bag for half the price they got theirs for. And don’t forget when you arrive at a McArthurGlen outlet to pick up a reward card that gets you 10% off.”

2.   “See if you can buddy up with the shop assistant at your favourite brand so that they can let you know when not-to-be-missed pieces drop into store.”

3.   “Stock up on classic staples such as cashmere, leather accessories and tailored pieces at a great price. Buy multiple pieces that will last you the whole season for a great cost per wear ratio.”

4.   “If you have a McArthurGlen  outlet locally, ensure you make regular visits. Our centres receive deliveries every week so there really is a new a must-have item every time you visit. If you’re a bit further away, make a day of it! Go through the fashion magazines, rip your favourite looks and create a tick-list to ensure your wardrobe is fully stocked for the season.”

5.   “Make sure you’re ‘in the know’. Sign up to your nearest McArthurGlen Designer Outlet’s facebook site and be the first to know about special offers, new collections and in-store events.”


For all further information, please contact:
Lucy Hemelryk – Rain Communications
Tel: 0207 828 0118
First.surname@raincommunications.co.uk  


NOTES FOR ONLINE PUBLICATIONS
PLEASE INCLUDE A LINK TO:  http://www.mcarthurglen.com/dofm
Find us on social media:
Follow the conversation around the event on Twitter #fashionfinds


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NOTES TO EDITORS                                                          
McArthurGlen Group  
McArthurGlen Group is Europe’s leader in designer outlet retailing. The Group, which currently has 19 Designer Outlets, introduced the concept of designer outlet retailing to Europe in 1995. The 75 million consumers visiting McArthurGlen’s Designer Outlets annually are attracted by the year-round savings of 35-70 per cent on the top names in luxury, designer and high-street fashion. The portfolio, which includes Europe’s largest designer outlet, Serravalle Designer Outlet near Milan, offers a total of 500,000 sq m of retail space. A further 100,000 sq m of new retail space will be added in 2011 and 2012. Locations for new centres include Athens (2011) and Neumünster near Hamburg (2013).
For more information, please visit www.mcarthurglengroup.com

McArthurGlen in the UK
McArthurGlen has seven Designer Outlets in the UK. As well as the UK’s largest and Europe’s first, Cheshire Oaks Designer Outlet near Chester, these are Ashford Designer Outlet, Bridgend Designer Outlet (Wales’ largest designer outlet), East Midlands Designer Outlet, Livingston Designer Outlet (Scotland’s largest designer outlet), Swindon Designer Outlet and York Designer Outlet.