PRLog - Sep. 3, 2012 - AlphaOne, Amritsar hosted an Open Cooking Contest on August 25th as part of the India Largest Food Travelogue, ‘Roti Raasta Aur India’, to choose the Best Punjabi Dish, in association with India’s first Food & Lifestyle channel, FoodFood Channel. The FoodFood Channel was founded as a joint venture between Malaysia’s leading cross-media group, Astro All Asia Networks PLC (Astro), Celebrity Chef, Sanjeev Kapoor & Moage consultants. The flag-off for the unique travelogue show was scheduled from Delhi.
Mr. Rajendra Prasad, Centre Head, AlphaOne giving
AlphaOne invited Amritsaris to participate whole-heartedly in the Open Cooking Contest by bringing their Special Punjabi dish to AlphaOne on August 25th and the two visiting celebrity chefs from the Travelogue then chose the best three dishes. In the open cooking contest the visiting chefs, Chef Saransh Goila and Chef Harpal Singh Sokhi judged the best recipe at AlphaOne, and gave prizes to the eventual winners. The first prize was won by Mr. Sukhjit Singh, Mr. Amit Kumar won the second prize and Mr. Rishi Raj Singh won the third prize. The winners will be featured on the FoodFood Channel!.
The first episode of the travelogue ‘Roti Raasta Aur India’, was aired on FoodFood Channel on August 24, 2012. The travelogue will be covering various regions of Punjab, Himachal Pradesh, Rajasthan, Gujarat, Uttar Pradesh, Madhya Pradesh and West Bengal, thereby showing India’s unique cuisines and diverse, lip-smacking flavours.
Dr. Prodipta Sen, Executive Director, Marketing, Corporate Affairs & Retail, Alpha G:Corp shares his gratification with the promise, “Amritsar is known for its good food and this was a perfect fit to showcase delicious Amritsari and Punjabi cuisine. We look forward to more such interactive and rewarding events happening at AlphaOne, and thus living up to our tagline, ‘Ithhe aao happy ho jao …Be here be happy! We wish a brilliant future to the Winners, and many thanks to all participants and the entire team behind this Competition for their sincere efforts.”
As a destination point, AlphaOne will remain involved with various initiatives that qualitatively and quantitatively contribute in realms of health, positive public awareness, community participation, cultural and spiritual well-being.
www.alphaoneamritsar.com & www.alphagcorp.com
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