Rather than resting on its laurels after nearly 40 years in practice, the venerable law firm of Thomas & Pearl, P.A. instead injects a breath of fresh air into the stuffy - and overstuffed - crowd of Personal Injury attorneys practicing and advertising (and advertising, and advertising...)
Instead of the tired and typical "Injured?!?", "Accident?!?", "Car Crash?!?" billboards that competitors have up almost everywhere, the new Thomas & Pearl ads deliver a decidedly strong and simple message:
The billboards are up now in 9 different locations, primarily in Broward County. The campaign is the brainchild of Fort Lauderdale ad agency, Myers, Myers & Adams - and some surprise variations on the theme of this first ad may well be in store during the year ahead, as 2013 marks the 40 anniversary of Thomas & Pearl's founding in 1973.
Managing Partner Jason Pearl is the driving force in keeping Thomas & Pearl on its toes and innovative, finding new ways to reach out to, connect with and meet the needs of current and prospective clients, and the surrounding community.
Over this past year, Thomas & Pearl has added a new criminal defense department to the practice and become sponsor of one of South Florida's most exciting new ventures, Howard Davis Jr.'s Fight Time Promotions.
The firm has also revamped its website, launched a new YouTube channel with original HD content, and created a robust new social media presence.
Now, the new ad campaign continues to carry the firm along this path of energetic innovation. The ad may seem a bit "risqué" to some, but as Managing Partner Jason Pearl puts it:
"If there’s one constant we’ve recognized in almost 40 years of fighting for Floridians, it’s that people come to us for help when something suddenly goes very wrong in their life – whether they've been injured in an accident, or find themselves facing criminal charges. Our new ad campaign acknowledges this harsh reality, in boldly assertive style - Thomas & Pearl style.
Since 1973, we've prided ourselves on being a law firm that deals with the difficult realities facing our clients by being tough-minded straight shooters; unafraid to ruffle a few feathers, always willing to think outside the box in pursuit of the best possible outcomes for our clients.
These new ads are meant to reflect that philosophy, and to stand out from the crowd - just like we believe our firm does. Judging from early public reaction, we're thrilled to be succeeding on both fronts."
About Thomas & Pearl
The law firm of Thomas & Pearl has represented nearly 25,000 clients since its founding in 1973. Longtime experts in Injury, Accident and Labor Law, the firm has now added Criminal Law to its practice. Office locations are in Fort Lauderdale and West Palm Beach. All consultations are free of charge, and clients pay no fee unless and until a case is settled outside the courtroom - or won inside of it.