"Existing and former account holders and business partners wanted to be sure we knew US Olympic Swimmer Ryan Lochte was claiming to have created the term JEAH," said JEAH Communications, LLC's Managing Member, Chris Byrnes, in an interview with Oak Park-River Forest's online newspaper, oakpark.patch.com. "We're assuring them that as holder of a Federal Trademark on the word 'JEAH' since 2002 and used in commerce since 1999, we are actively pursuing the matter and we intend on protecting our trademark from any infringement or dilution."
Byrnes and JEAH Communications, LLC sent a cease-and-desist letter to Ryan Lochte and his attorney.
Byrnes and his team took to the company's Facebook page at www.facebook.com/
JEAH has also showcased apparel from its merchandise line. It offers items like t-shirts, sweatshirts, caps, pants, boxer shorts, and non-clothing such as mousepads, iPhone covers and JEAH-branded digital cameras. To thank its clients and new fans, JEAH is giving away free items from that merchandise line on its Facebook page. Visitors just need to 'like' the page and 'like' a specific status to be entered to win.