In August, 2011 we put up a free sample request page on the Quit Tea website, so that anyone who wanted to try before buying could. To anyone who gave us their contact information, we sent one tea bag and a business card with information to them in the mail, and followed up with an email. At first we were sending 50 samples of Quit Tea a week, but quickly the page went viral and we were getting 200-300 requests per day!
Due to an overwhelming volume of requests we had to add an additional steps to confirm that everyone was a smoker, lived in the United States, and interested in quitting. Almost 20% of the web traffic was from outside of the United States, mostly Canada, but a significant amount from Australia, and the UK.
We follow up the sample with emails about how Quit Tea works, where you can buy it, and a short, 3 question survey. The survey asks: Do you like the taste? Would you would buy it? Would you recommend it to others? The overwhelming majority like the taste of Quit Tea and would tell others about it. Of the people that took the survey, about 45% to 50% typically respond that they would buy Quit Tea, at some point in the future. If you adjust by counting everyone that did not take the survey as a “no” then the number if most like 15% to 20%, which we still are extremely happy with.
We just produced another batch of 50,000 loose bags of Quit Tea, and decided this will be the last so we can focus on other marketing methods. So if you are interested in trying a free sample of Quit Tea, please make sure to request one soon. Here is the link to our free samples page. http://quittea.com/
You can learn more about Quit Tea here http://quittea.com/