“This is a company with a lot of character. The Widen customer experience is completely defined by the people we have here — not just in customer service, but behind the scenes as well. As we look to grow the brand, we needed a better way to give people a look into that culture. We think we’ve accomplished that and more with this design,” said Nina Brakel-Schutt, who led the new website initiative.
The site now includes enhanced content on the company’s products and services, including more screenshots and easier access to information explaining the benefits of Widen’s premedia services, the process of implementing a DAM system, and more. It also shines more light on customer testimonials and employee profiles, with videos, polling results and other content.
“The site is important to the project services team because it gives visitors an opportunity to be educated, understand our terminology, and familiarize themselves with our company culture before deciding to work with us,” said Director of Project Services Lanita Haag. “As they investigate further on the site, they can learn about the staff and start to develop that friendly partnership that we have with our customers.”
Widen’s institutional history and knowledge of digital media goes beyond software. The company’s premedia services arm is a key component in the story of Widen’s media expertise. The new Widen.com was designed, in part, to more effectively tell that part of the organization’
“Both sides of the business deal with digital media solutions, and they interact with each other. We have a number of customers that use both of these services. And this is an excellent way to present to our internal people, as well as our customers and our prospects, how our business operates and what Widen is really all about,” said Brian Becker, VP of client development and quality control.
The site’s vibrant, sleek new look makes it a more pleasant way to access all the white papers, webinars, videos and other resources that have helped build Widen Enterprises’
“It was time to elevate the Widen brand to better represent who we are and who we serve,” said Marketing Manager Jake Athey. “We think we’ve done a great job of giving it a fresh look and showing the people who work here and the power of our service.”
About Widen Enterprises, Inc.
Based in Madison, Wisconsin, Widen has honed its more than 60 years of experience in premedia services and color management specifically for assisting customers with building brand equity and supporting consistent brand representation across print and Web communications. Through its inventive suite of Web-based digital asset management applications, Widen software services provide marketing networks with real-time, Web-based access to clients' digital asset libraries, subsequently eliminating manual search and file preparation time, costs related to replacing images and videos that cannot be located, and added costs for hardware, software and upgrades. For more information, visit: http://www.widen.com.